Social Media and Web Marketing

I handle all manner of web and social media marketing creation and analysis, including corporate newsletters, Facebook pages, YouTube videos, LinkedIn pages, blogs, PPC campaigns, and more.

• Mockingbird Facebook

  Mockingbird features locally sourced ingredients on its menu, and live musical performances in the Roots Music Hall. I handle all of the Facebook promotion, and have accumulated over 3,000 fans in just over a year. I work with national and regional performers using tagging, videos, and other engagement strategies to keep the Mockingbird Facebook presence active and informative.

• RedWeek.com Newsletter

  The RedWeek monthly newsletter goes out to nearly 1 million subscribers, and is a leading source of revenue for the leading timeshare marketplace on the internet. I build and code the newsletter to work across all clients, handle list maintenance and sending, and track all recipient activity such as bounces, opens, clicks and revenue. I regularly perform a/b trials to optimize performance and increase revenue.

• Yogurt videos

  These are the companion "how to" videos for my homemade yogurt website. Broken into three parts, these videos demonstrate my yogurt making technique. They have been viewed over 70,000 times, and combined with the website and blog, have help me teach tens of thousands of people worldwide to make their own yogurt - all without leaving my home.

• RedWeek on Facebook

  For RedWeek's Facebook page I use a combination of manual postings, blog updates, real-time timeshare rental and resale availability, and iframe apps. This creates a lively page for our social media users, while also directly marketing our timeshare owners' weeks to the social graph. It has become an increasing source of traffic and revenue for RedWeek.

With Michael's guidance, Mockingbird uses Facebook to create excitement for our live music performances. Working directly with the artists and their fans, Michael has created a measurable increase fan interest and interaction. His use of video clips, audio samples, and tagging has increased the number of fans following the Mockingbird page more than two-fold.